Crunchyroll accelerates the online marketing and profit of Anime online shop

The deal for Crunchyroll to purchase Right Stuf Closed yesterday What You Need to Know: Crunchyroll announced it has acquired Right Stuf a webshop to expand its eCommerce service. The deal, which aren't disclosed, opens the price of Crunchyrolls eCommerce product, with significant extensions.

Deal for Crunchyroll to Acquire Right.

What to know: What to do with your knowledge.

  • Crunchyroll, a leading manga retailer, announced it has bought Right Stuf to expand its eCommerce service. Without any explicit terms, Crunchyrolls eCommerce product offer will open new resurgence in home entertainment and manga.
  • For years, Right Stuf has been an important part of anime fandom with a high value store, offering services and a shopping experience, who is highly relevant to the industry, said a former employee of Crunchyroll. We want to make Crunchyroll and Right-Stuf together and offer to their fans the best of theirs by utilizing their own business.
  • Since 1995, Right Stufs mission is to connect anime fans with the products that they love, said Shawne Kleckner, the owner of Right Stuf. By joining Crunchyroll, we can accelerate and scale this effort more than ever. It’s never been more exciting to be an anime fan than today.
  • After the acquisition, Kleckner and the Right Stuf team are joining Crunchyrolls Emerging Businesses, led by Terry Li.
  • Crunchyroll and Sony Pictures Entertainment were advised by Sheppard Mullin Richter & Hampton LLP, and Right Stuf was advised by Hennepin Partners and Lathrop GPM for the transaction.

Source: Official Press Release.