It’s not a secret that Facebook is considered to be mainstream in the age of 18 a young person. I admittedly not so excited to repeat that, given its almost no place that I had on it. Rather, Facebook has certainly made pretty big efforts in the last three years to keep younger people in a state with an astonishing ageing population. Younger users seem to be happy to join other platforms, just not theirs!
In addition to the report released by TechSpot, the research shows that Facebook is still not able to take back the kids’ feelings. According to latest figures, nearly 70% of teenagers don’t have an account on the social media platforms. A drop of around 40% in only six years!
Facebook is so slow that it can attract more younger people.
According to the survey, the use of both YouTube and TikTok is the largest social media platform for teenagers in the country currently with over 90 per cent choosing one of these two services. To contrast, on the contrary, even though 70% of teens signed up in 2015, the figures in 2022 show the number of a person, exactly in the opposite direction. In other words, 70% of teenagers nowadays don’t use Facebook.
Why is that? I think the problem is mostly doubled: a majority of my friends think it’s also a problem.
- Today, the children at the year 2015 aren’t teenagers anymore. This is the fact that those who remain on the platform have no choice but to stay within their targeted demographic (more on this below).
- Teenagers often dislike interactions with their parents. Why would they like to share a social media platform with them?
Having back to the point of my mind, if it’s correct, then Facebook may be having an even worse problem. Perhaps the drop in user experience has gotten worse by being exhilarated by former members growing up, but it would clear that between 2015 and 2022 noteens joined the platform at all.
Personally, I’m not sure what Facebook can do to solve the problem. There’s no more such thing as purchasing its competition out or, alternatively, launching a completely separate new platform specifically targeting teenages. What are you expecting, though?