The super app wants to beat Apple and Google’s dominance.
Microsoft has a highly ambitious goal in sight. According to a recent report from The Information, the company is planning on going against Google and Apple and create an application that could combine a bunch of services and, moreover, benefit from advertising.
Microsoft is offering services like Messaging, Shopping, Browsing and Search Application Services, to enhance its presence in Mobile Search, which is dominated currently by Apple and Google. All of the time – thanks to the well-known agreement, with the Google Search Engine making the standard search engine on all platforms a comparison with those of the bitten apple.
Microsoft is looking for a mobile search slice.
Microsoft want to dominate mobile phones with an attractive app.
Even though the report doesn’t specify when the company may start to develop this service, warns that this is a question which is often discussed in the domestic discussion, and therefore it doesn’t seem that they are considering it as a medium-term plan.
This would mimic a mobile strategy designed to work for Tencent, explains the report, speaking about the incredibly popular WeChat application, which relies on several services. He also adds:
Microsoft executives wanted this app to expand the company’s multibillion dollar advertising and Bing search, while also attract more users to Teams messaging and other mobile services.
Currently, Microsoft’s efforts to better integrate in mobile products are led by CEO Satya Nadella, who is particularly focused on strengthening Bing search engine to improve the workability of other Microsoft mobile products.
According to the same source, the direction of this new direction is much more appropriate after all the negotiations between Nadella and the chief executives of the Apple to reach Google’s position are unsuccessful, at least so far.
It’s just so great it’s, don’t forget it The Google-Apple deal is undergoing antitrust review. and will be thrown out there by the authorities and gindly! However, the similar partnership between Microsoft and Apple might not attract much regulatory attention because Bings share of the web search market is relatively small compared to Googles.
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