The Chinese player is on the verge of a MMO meltdown, because according to current status, the Blizzard games servers will be shut down in January, and there isn’t much light at the end of the tunnel.
According to reports, three million players in China will play World of Warcraft. The joke is a notnable number, it isn’t an all-time high of players on the field. With these three million WoW players in China currently facing a meltdown, because according to the current status of the popular MMO, the servers will be lost in January.
The reason is that the sales partnership with NetEase has expired for 14 years. And such a partnership with a local publisher is absolutely necessary. All video games require the release of a Chinese publisher and state licenses in China, and Western titles are in particular seen twice.
The deal with NetEase fell to the moment because they were not able to agree on fundamental points. NetEase allegedly distributed the games to Activision Blizzard at a loss. Another problem is that in 2021, minors in China can only spend up to a year playing online games on Fridays, weekends and public holidays, but it was not good for a time waster like World of Warcraft.
Thus far, Blizzard hasn’t found a new publishing partner in China, so the servers will shut down in January and players will never have to participate in the game at least once until a new deal is struck in the worst case again. Blizzard has sent players an open letter confirming their desire to hire a new publisher and want to make sure that there are a way to save the character, and progress so there is nothing lost.
Stupid for Blizzard and the players: World of Warcraft is not only affected, but other Blizzard titles are affected, such as Overwatch, Hearthstone, Diablo III, or Starcraft 2 in the world. This will be exciting.
World of Warcraft: Dragonflight Launch Cinematic Take to the Skies: World of Warcraft: Dragonflight Start!
As a tasty appetizer for the release of the new WoW expansion Dragonflight, Blizzard donated a cinematic launch trailer.