Apple TV+ abandons one of the biggest projects in the world.
Apple doesn’t stop buying ESPN broadcast rights.
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Live sports streaming is one of the categories that Apple TV+ has decided to revamp this year. After consolidating agreements with Major League Baseball and Major League Soccer, the finalizing agreement to take over nfl remained close to completion. However, after months of negotiations those of bitten apple won’t make up the agreement.
According to the report published by Dylan Byers, Apple did not accept some limitations of the contract and preferred to forget this agreement, at least in the next few years.
Apple won’t have the rights to the NFL Sunday Ticket.
NFL Sunday Ticket is a sports package that broadcasts weekly NFL regular season games. Currently, DirecTV sells the package of $290 to $400 per season. Yet DirecTVs decision not to renew the license for which it pays around 1.5 milliard dollars a year has been known for months.
As you can see, the renewal of this agreement includes some limitations, such as the absence of international rights geographic breakdowns and the requirement to have minimal monthly premiums, so that the NFL can continue to offer high-end sports deals with CBS and Fox.
Despite the comparison between Apple’s partnership deal and Major League Soccer, which includes all MLS game broadcasts on the Apple TV app for the next decade, with no regional cuts, available in over 100 countries, in multiple languages, the move seems logical. In particular considering this is a deal that Apple pays for around $250 million a year.
If Apple didn’t play, Amazon, Google (youTube) and others could become the new partner of the sports package which, in spite of the reality that it requires more money, is also well-known as NFL.
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